I'm Kate Sorensen. I build local SEO systems and websites for contractors and home service businesses — so your phone rings from the right searches. Iowa-based. Nationwide. Starting at $497/mo.
I started Content & Reviews because good contractors kept losing to worse ones online — and that's a fixable problem. I've spent fifteen years building things on the internet. For the last several years, I've focused exclusively on contractors and local service businesses. No account managers, no handoffs. You get me.
More About Kate →SEO for contractors is not the same as SEO for retail stores or SaaS companies. Contractors compete in hyper-local markets where one Google Maps listing can be worth $50,000 a year in booked jobs. The searches that matter — "electrician near me," "roofing company [city]," "emergency plumber" — happen the moment someone has a problem. I build systems that win those searches for you.
I work exclusively with contractors and home service businesses. That means my keyword research, content structure, Google Business Profile strategy, and approach is built around your trade — not borrowed from a generic marketing playbook.
How Contractor SEO Works →Emergency and residential search domination in your service area.
Storm-intent targeting, map pack visibility, and review authority.
Emergency-intent SEO and 24/7 call-driving local visibility.
Seasonal demand capture and year-round Google Maps presence.
Whether you need a website built from scratch or an ongoing system to generate leads every month — this is what I offer.
Most contractor calls come from Google Maps. I build the full local SEO stack — GBP optimization, citations, on-page SEO, and review strategy — so you appear in the Map Pack for every high-value search in your service area.
Local SEO Services →ChatGPT, Google AI Overviews, and Perplexity are sending customers to businesses they recommend. Generative Engine Optimization (GEO) structures your content so AI systems cite you first — before your competitors know this game exists.
AI Visibility Add-On →Google reviews are both a ranking factor and a conversion factor. I build automated review request systems and respond to every review on your behalf — so your reputation grows while you're running jobs.
Review Management →Not ranked yet because you don't have a site worth ranking? I build contractor websites from scratch — SEO-optimized, schema-marked, mobile-ready, and handed off to you fully owned. The foundation before the retainer.
from $1,500 one-time
Website Build Services →I publish my prices because contractors deserve to know what they're getting into before they get on a call.
$497/mo
GBP optimization, on-page SEO, citation building, monthly rank tracking, and reporting. Everything you need to dominate local search in your market.
Get Started →$797/mo
Local SEO + AI Visibility (GEO) + Review Management. The complete system for contractors who want to dominate traditional search AND be recommended by AI tools.
Book a Call →$197–$297/mo
Add AI Search Visibility ($297/mo) or Review Management ($197/mo) to your Local SEO retainer. Stack what your market needs.
See All Services →Every trade has different search behavior, seasonality, and competition. I build your SEO around how your specific customers actually search — not a template copied from a plumber applied to an electrician.
Most SEO agencies take any client that walks in — restaurants, lawyers, e-commerce, SaaS, and contractors all get the same generic strategy. I don't do that. Content & Reviews works exclusively with contractors and home service businesses, which means every strategy, tool, and piece of content I build is designed for how contractors get found online.
When you work with me, you're not getting a strategy I'm figuring out as I go. You're getting a proven system that's already been built and refined for your trade.
About Kate →Your campaign is built around how your trade's customers search — not a copy-paste template.
Rankings, calls, clicks — you see exactly what moved every month.
Every page I build is structured to be cited by ChatGPT, Perplexity, and Google AI Overviews.
No 12-month lock-in. I earn your business every month or you leave. Simple.
Book a free 20-minute strategy call. I'll review your current search visibility, show you exactly where you're losing jobs to competitors, and give you a clear picture of what it takes to win in your market. No obligation, no jargon.
Book Your Free Strategy Call →