Contractor SEO · Ankeny, Iowa
Hi, I'm Kate. I build the online side of your business so you can focus on the work you're actually good at.
I've spent fifteen years working on the internet — SEO, websites, and content strategy across more niches than I can count. A few years ago I narrowed my focus to one: contractors and local service businesses. It's where I can do the most good, and honestly, it's the work I enjoy most.
Why I Only Work With Contractors
I started Content & Reviews because I kept seeing the same thing: great contractors — people who are genuinely excellent at what they do — losing jobs to inferior competitors because they didn't have an online presence that matched the quality of their work. That bothered me. It still does.
Most contractors know their trade inside and out. They just don't know the online side of running a business — and that's exactly what I'm very good at. Fifteen years on the internet teaches you a lot about what Google rewards, what it ignores, and what's changed since AI entered the picture. I think reputable local contractors should always have an online presence that reflects how real and professional they are. That's what I build.
I don't serve restaurants, lawyers, e-commerce brands, or SaaS companies. Contractors and local service businesses only — because that's where I can do the most good.
About Kate
Kate Sorensen — Founder, Content & Reviews
I'm based in Ankeny, Iowa, and I work with contractors across the United States. I've been building things on the internet for fifteen years — recipe websites, content strategy, SEO across a wide range of industries. A few years ago I found my focus: contractors and local service businesses.
My husband of 21 years is a commercial banker. We have two kids and a goldendoodle named Gigi, who is almost always right next to me while I work. When I'm not building websites or deep in keyword research, you'll find me on a walk with family or friends, at the pool with a good book, or on the golf course.
When you work with me, you work with me directly — not an account manager, not a contractor, not an AI. I build every site and run every strategy myself. That's by design.
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Based in Ankeny, Iowa
Iowa-based, working with contractors nationwide. I understand local markets because I live and work in one.
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15 Years Online
Focused on contractors since 2020 — built on a foundation of fifteen years of SEO, content, and website work across industries.
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Contractors & Local Service Businesses Only
Every site I build and every strategy I run is designed specifically for how trade contractors get found online.
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You Work With Me Directly
No account managers, no handoffs. When you have a question, I answer it.
How We Work
How I Work
I've built Content & Reviews around a set of operating principles that shape every client engagement. These aren't marketing copy — they're the reasons contractors who work with me stay with me.
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We Measure Booked Jobs, Not Vanity Metrics
A lot of SEO agencies report on impressions, clicks, and traffic. We track rankings in specific suburbs, GBP call volume, and conversion rate from search to call. If a metric doesn't connect to a job in your pipeline, it's not a metric we report on.
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No Long-Term Contracts
I don't do 12-month contracts or 6-month minimums. You pay monthly and you can leave monthly. This keeps me accountable — if my system isn't generating results, you should be able to walk away. The contractors who stay do so because the SEO is working.
See Our Services →📅
Upfront and Transparent
No discovery calls just to get a number, no custom pricing that means "I'll charge what the market will bear." Contractors deserve to know what they're getting into before they get on a call. I tell you everything upfront.
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We Build for AI Search Before Your Competitors Know It Exists
The shift to AI-generated recommendations (ChatGPT, Google AI Overviews, Perplexity) is the biggest early-mover opportunity in contractor marketing. Every piece of content I build is structured for both traditional search and AI citation. I'm building your AI visibility now, while the window is open.
Learn About GEO for Contractors →
Who We Serve
Built for Trade Contractors Across the United States
I work with contractors from Des Moines to Miami. If you do physical work at a customer's property and need your phone to ring from local search, I'm built for you.
⚡ Electricians
🏠 Roofers
🔧 Plumbers
❄️ HVAC Companies
🌿 Landscapers
🎨 Painters
🏗️ General Contractors
🐛 Pest Control
We work with contractors nationwide with deep expertise in the Des Moines metro market.